Efficient data analysis enables companies to optimize everything in the value chain – from sales to order delivery, to optimal store hours.
Below tabular chart shows in what area various businesses use big data application to improve their business models.
Big data enables the organization to define key marketing strategies and is utilized in almost every sector of industries.
| Domain | Applications |
| Retail / ecommerce | 01. Market basket analysis 02. Campaign & customer loyalty mgmt program 03.Supply chain management & analytics 04. Behavior tracking 05. Market and consumer segmentation 06. Recommendation engines (to increase order size through complementary products) 07. Cross-channel analytics 08. Individual targeting with right offer at right time |
| Financial Services | 01. Real-time customer insights 02. Risk analysis and management 03. Fraud detection 04. Customer loyalty management 05. Credit risk modeling/analysis 06. Trade surveillance, detecting abnormal activities |
| IT Operations | 01. Log analysis for pattern identification/process analysis. 02. Massive storage and parallel processing 03. Data mashup to extract intelligence from data |
| Health & Life Sciences | 01. Health-insurance fraud detection 02. Campaign management 03. Brand & reputation management 04. Patient care and service quality management 05. Gene mapping and analytics 06. Drug discovery |
| Communication, Media & Technology | 01. Real-time calls analysis 02. Network performance management 03. Social graph analysis 04. Mobile user usage analysis |
| Governance | 01. Compliance and regulatory analysis 02. Threat detection, crime prediction 03. Smart cities and e-governance 04. Energy management |