Development Of Entrepreneurial Qualities

In this tutorial, we will learn about the development of entrepreneurial qualities and competencies in the context of entrepreneurial characteristics. It will be crucial as a trainer and that of a facilitator.

All dream to be a doctor, an engineer, or a pilot. When we grow up, some of us stick to that dream, whereas some realize that we are not made to work under somebody else but want to be our boss.

Being our boss sounds like fun and a much more practical idea for all those who cannot take orders from other people. You will be the one calling the shots, you will be the one responsible for the success of the entrepreneur project undertaken by you, and you will be the one to blame when something goes wrong because you won be your boss but also your employee. That means that there is no blame game to be played here. It is just you and you who are responsible for the triumphant entrepreneur tips success or the failure of the enterprise.

One should help their clients find their qualities and competencies in the context of entrepreneurial characteristics. He will be crucial as a trainer and that of a facilitator. A facilitator creates a situation where learning takes place. The learner, therefore, operates in a position where he or she can understand and internalize the concepts so that he or she can implement the same in a performance-related situation developed them as entrepreneurs, the following steps are:

To Know What One Is?

One of the ways commonly followed is the attempt to reflect oneself, keeping in view the image of an achievement person. In such a real sit situation, it is possible to visualize an ideal self; what it should be against an authentic self, i.e., is the reality or the actual image. The gap between the perfect person and the real self sets the process of change in motion. It is possible to realize the difference and enhance the willingness to fill in this gap through appropriate action.

  • Reviewing one’s failures and successes, values, fears band aspirations.
  • It was looking through the eyes of others.
  • We are looking at the relationship between our values and what society, family, and culture expect.
  • We are examining one’s characteristic models of behavior resulting from an understanding of attitude, opinions, and beliefs.
  • Studying the gap between fantasies and actual practice and to realistically appraise the potentialities.

To Know The Destination:

The discovery of a distance between the ideal and real self creates enough anxiety or discontentment. The idea is not to generate discontentment but to help one find alternate solutions. For this the following aspects needed to be kept in mind:

  • We are presenting alternative ways of thinking, action, and factual information about the consequences of these choices.
  • Encouragement to try out new ways of thinking and to act in a safe atmosphere.
  • Ensuring quick feedback concerning the new behavioral pattern and understanding their original significance.
  • We are evaluating the progress in the desired direction in the future.

To Realize That Is The Master of One’s Destiny:

Fundamentals to all other conditions for change are the growing conviction person on the part of the person one can changes, take control, and direct one’s own life. There are different ways a person can realize or how one is of origin for various activities rather than being pushed as a pawn around by others. Strategies for this shall include the following:

  • Belief regarding one’s capacity to help others and learn from others.
  • Consistency in pursuing change rather than following a routine prescription.
  • A constant drive to strive for change.

Setting Up A Business Enterprise

In this tutorial, we will learn about setting up a business enterprise when they keep planning to do something of their own such as opening small entrepreneurship units.

It is, therefore, necessary to understand the issues involved in it. Several educated youths roam around with that the feeling that their dreams do not match with the existing realities of their immediate environment.

It is essential to start assessing the existing opportunities, strengths, and weaknesses and build one’s existing skills. Materializing one’s dream into prepositions is the art of an entrepreneur.

In a way, your clients are their won masters and servants at the same time. It may sound great but requires a set of procedures to be adopted and implemented.

It is conducted by national or local industrial associations as well as departments and institutions specializing in this area. It is important to note that the entrepreneurial spirit by one’s confidence and interest in making through enterprise rather than a salaried job. If the attitude is right, one will undoubtedly succeed.


In Setting Up An Enterprise:

It has found that people engage in entrepreneurship because of two reasons:

  1. The individual wanted to take advantage of the perceived opportunity in the economy.
  2. The individual did not have any better options for making a living.

The former are called “opportunity entrepreneurs” and the latter “necessity entrepreneurs.” This classification based on whether the enterprise is:

  1. An autonomous startup
  2. An owner-managed unit.
  3. A startup as part of one’s employment.

In the above subsections, we shall describe the necessary steps required in setting up an entrepreneurship unit. The basis of starting anything new is to have a clear and concise understanding of the existing scenario on the issue concerned. It is the foundation of the first step in starting the project.

Collection Of Information:

The first and foremost step is to collect information about the existing units in the field concerned. It can be done by going through the telephone directories or by visiting the registrar’s office of the small scale units. It will help your clients have an idea regarding the field they are about the venture to.

It will also provide them with a platform where they can weigh the pros and cons of the situation—the best scope of entrepreneurship offered by all the sectors that required a highly skilled workforce.

Organizing The Information: 

The second step will be to arrange the information. It will help the clients to know the real minimal prerequisites for opening the use. It requires quantifying the problems to draw upon an inventory of resources and their use and to make projections.

You need to develop a checklist for ready reference for your clients of the available resources in terms of space, money, training, and human resources.

Upgrading Vocational Skills:

It is common to mention that it is better to teach a man how to fish than to provide fish every day. There is a need to building implementing your project of setting up an use.

Vocational and professional education and training are straddling different industries provided to enhance the skills competency of practitioners and foster their attainment of multi-dimensional skills.

Financial Implication: 

The fourth step is to study the financial implications involved and to search for financial assistance available in the field. Finance related issues include the source, availability, estimation, and management of working capital.

One should have the basic knowledge of preparing income and expenditure statement. One should also go for the insurance cover provided by the concerned financial institutions.

Commercially providing financial services is gaining a lot of faith these days; there are well-planned credit schemes available at the blanks and cooperatives. Seeking loans can help you sustain your use.

The most important source for funds for an entrepreneurial startup has traditionally been the personal resources of entrepreneurs. The banks and financial institutions come in the second position.

Interestingly, government schemes also play an essential role in providing funds for startup. People also take loans to form close family members, neighbors, relatives, friends, and colleagues at the workplace.

Market Trends: 

The fifth step involves exploring existing market trends. It is crucial because there is a demand for their finished products; their use will be a failure in terms of time and money.

One needs to help clients conduct the feasibility study of the market and develop contacts with the distributors in the market rather than remain confines within the regional boundaries.

They must become proactive and competitive. They also have to make use of IT for their successful survivor and growth.

Market Assessment: 

Whether it is about starting a new business or launching a new product, conducting a market assessment is essential to know whether there exists any demand for the idea.

Knowing the market’s needs provides vital information that is essential in further molding the design and developing a plan map. The owner is forced to reevaluate his strategy and determine if there is room for another player.

Conducting a market assessment helps to:

  • To prepare and enter a new market.
  • Launch a new product or service.
  • When we start a new business.

The marketing assessment process can lay down into six steps:

  1. It is defining the problem.
  2. Analysis of the situation.
  3. It is obtaining data that is specific to the problem.
  4. Analysis and interpreting the data.
  5. We are fostering ideas and problem-solving.
  6. We are designing a new plan.

Defining The Problem: 

Defining the problem is essential for conducting a successful market analysis. It may require a great deal of time but is well worth the time and energy employed.

Defining the objectives is identifying the problem, which is equivalent to a successful marketing campaign. Many entrepreneurs tend to waste valuable time performing proper research on the wrong issue.

Analyzing The Situation: 

An analysis of the situation is an informal survey of what information is available in the problem area. The report will help in defining the problem and ascertain the need for additional information. This process entails informal talks with informed people.

Informed individuals can be others in the company or outsiders with knowledge about the industry or products. In some instances, customers contacted to provide information. When the marketing manager is unfamiliar with the situation, the analysis step is of primary importance.

It is essential to understand the problem area, including the nature of the target market, competition, the marketing mix, and the external environment. The analysis should focus on primary and secondary research.

  • Primary research: Primary research is research that is proactively created for a specific purpose. Fundamental analysis may include focus groups, qualitative surveys, and phone interviews.
  • Secondary research: Secondary research is research that has already been conducted for other purposes. From it, valuable information can glean. Secondary research can found in libraries, online, through periodicals, books, etc.

Once all the information required is known, make sure the market should be receptive to the product or service. The widget might be the most innovative on the market. But if the target doesn’t think, so it leads to the nowhere zone.

Obtaining Data Specific To The Problem: 

The next step requires gathering primary research and performing a formal research project. Many approaches can use to collect primary data.

The purpose is for the investigation to identify the customer’s behavior patterns in response to a particular product right or any idea. Research can be done in a person or through a survey.

Questioning can be qualitative or quantitative. Another research option is to use observation of customers and their purchases or utilization of a product or a service.

Data Analysis And Interpretation: 

Data analysis and interpretation are critical in analyzing a market. By merely conducting research work and collating the data is no help useless explained.

The information needs to be used in a constructive way to define a problem and establish a plan. In quantitative research, this step must often involve statistics.

The marketing manager must be able to draw valid and reliable conclusions from the conducted study. Despite the use of the correct statistical tool and accurate calculations, the interpretation could be wrong.

That is required that the analysis can be done in support of the experts, and the right results are craft.

Fostering Ideas And Problem-Solving: 

At this step, the research results to make marketing decisions. The findings should apply in marketing planning.

If the research doesn’t provide the information necessary to make these decisions, the company, whether small or large, has wasted its time, money, human resources on unnecessary data.

Marketing Plan: 

The six-step process of a market analysis is critical in designing the market plan tailored to the product or service. The process can be beneficial in a significant but previously unrecognized problem.

By finding and focusing on the real problem, the researcher and business owner can move quickly to a useful solution.

Definition, Objective, Functions, And Steps of Management Audit

In this tutorial, we will learn about the definition, objective, functions, and steps of management audit through a goal and comprehensive examination of the organization structure, its components such as department, its plans and policies, methods of processor operation, and controls.

It is a form of appraisal of the management’s total performance. It employs an objective and comprehensive examination of the organization structure, its components such as department, its plans and policies, methods of processor operation and controls, and its use of physical facilities human resources.

“The management audit has been defined as a comprehensive critical review of all aspects of the management process.” T.G. Toke

“Management audit is an investigation of a business from the highest level downwards to ascertain whether sound management prevails throughout, thus facilitating the most effective relationship with the outside world and the most efficient organization and smooth running internally.” Leslie R. Howard


  • Reveal defects or weaknesses in any of the elements examined by the management auditor and to suggest improvements to obtain the best possible results of the operations of the concern.
  • To ensure the most efficient administration of the operations essential for the smooth running of the business.
  • To obtain the efficiency and effectiveness of the management.
  • To assist the management in establishing good relations with the staff to enable it to elaborate on the duties, rights, and liabilities of the entire personnel.
  • To suggest the ways and means and for the achievement of objectives and targets set forth by the management.
  • To evaluate by relating inputs (human and physical both) with outputs.
  • To facilitate the most effective relationship with the outside world and the most efficient organization and smooth running internally.


A management audit is a complicated and challenging task. It performs the following functions:

  • This audit identifies the objectives of an organization if such targets are not set up.
  • In this audit allocates the overall objectives of an organization in small parts.
  • This audit reviews the structure of the organization and asset of an organization and decides whether goals are obtained or not.
  • This audit provides valuable suggestions to the management after the evaluation of all the above facts.
  • This audit examines all the scope of work and liability centers.


The process of management audit can involve the following main steps:

  • To identify the objectives of the organization, to start with, it would be an essential step to perceive clearly and determine precisely the goals of the organization.
  • To break down the objective into a detailed organization.
  • To assess the adaptability of the organizational structure to achieve the targets effectively. After all, it is an organizational structure to attain goals and implement plans for an enterprise.
  • In evaluating the performance of functional areas. Above all, each functional area is to contribute its maximum for the attainment of targets.

Functions Of Advertising Agency

In this tutorial, we will learn about the functions of advertising agency/agencies who are visual creators, picture takers and producers make eye-getting work of art.

Planning and Managing Advertising Tasks:

Publicizing office workers with different specializations meet up to arrange and execute promoting effort for their customers. In the battle arranging stage, account administrators lay out a financial plan, set objectives, and distinguish the next gathering of people utilizing statistical surveying.

After beginning arranging steps, undertakings are doled out to office staff as per their ability. Administrative staff give supervision to the venture, while imaginative and account administrations are taken care of independently.

Visual specialists, marketing specialists, website specialists, movie producers, and picture takers handle innovative work. Business executives, purchasers, and record directors work the creative bits into the strategy for success. Together, the group guarantees the message, funds, and course of events stay as per the objectives of the crusade.

Creative Work:

Publicizing offices utilize a scope of staff to give administrations to their customers. Visual creators, picture takers, and producers make eye-getting work of art to go with the composed components of the battle. A few architects work in new media, where they plan and keep up site pages, web journals, and different types of intelligent online effort that direct people to an association.

Representatives working an office’s record administration divisions guarantee the innovative work stays steady with the messages settled upon by the customers and office.


A publicizing organization’s essential objective is to build up or bolster reliable marking for customers through their crusades. Marking alludes to the message a group of people disguises and takes up with an organization and its items or administrations.

Organizations with marking endeavors, publicizing offices research purchasers inclinations, then work to make huge trademarks, bundling, subjects, and going with promoting. At the point when a brand is reliable and unmistakable, deals, support and validity will regularly take after, which permits the office and customer to gauge the viability of their work.

Showcasing and Advertising: 

 Some publicizing organizations handle complimentary administrations that are identified with promoting effort, for example, showcasing and advertising. At the point when offices handle advertising administrations, they deal with the sorts of messages that go between an organization, its open and different gatherings, for example, representatives and the media.

Publicizing offices also may handle other showcasing undertakings, such as inquiries about occasions, system administration, marking, and online effort. Promoting and showcasing are interrelated, so it is necessary for publicizing organizations to handle an assortment of advertising errands.

 Account Administration: 

 A publicizing office, the record director, or record official is entrusted with every significant choice identified with a particular customer. These duties incorporate finding and consulting to secure customers. Once the customer has consented to work with the organization, the record chief works intimately with the customer to build up a promoting technique.

For huge customers, for example, substantial shopper items, organizations, and a publicizing office may dole out a record supervisor to work all day with just a single customer and potentially with only one of the customer’s product offerings. For littler records, a record administrator may want all the while dealing with a few distinctive, however non-contending accounts.

Imaginative Group:

 The rule part of record supervisors deals with the global publicizing effort for a customer, which frequently incorporates designating particular undertakings to pros. Extensive records one errand account supervisors routinely are assign include producing thoughts, planning ideas, and making the last promotion, which for the most part, turns into the obligation of the office’s inventive group.

An office’s innovative group comprises of masters in visual computerization, film and sound generation, copywriting, PC programming, and a great deal more.


The full benefit of publicizing organizations is that they utilize economic analysts who evaluate a customer’s market circumstance, including understanding clients and contenders; furthermore, they are being used to test imaginative thoughts.

For example, early phases of a publicizing effort specialists may run center gathering sessions with choose individuals from the customer’s objective market keeping in mind the end goal to get their response to a few promoting ideas. Analysts are likewise utilized after the fruition of a promoting effort to quantify whether the crusade achieved its targets.

 Media Organizers: 

Once a promotion, it must be set through a suitable publicizing media. The promoting media of which there are thousands has its one of a kind technique for tolerating notices, for example, unique publicizing cost structures, diverse prerequisites for tolerating advertisement outlines, distinctive ways positions obtained, and various time plans.

Understanding the subtleties of different media is the part of a media organizer, who searches for the best media coordinate for a customer furthermore arranges the best arrangements.

The Six Thinking Hats

In this tutorial, we will learn about the six thinking hats that can help you look at problems from different perspectives, but at a time, avoid confusion from too many angles, crowding your thinking.

The six Thinking Hats was created by “Edward de Bono,” and published in his 1985 book of the same name. In forces, you to move outside your habitual thinking style, and to look at things from several different perspectives.

Such a premise of the method is that the human brain thinks in several distinct ways that can be deliberately challenged and plan for use in a structured way, allowing one to develop tactics for thinking about particular issues. “De Bono,” identifies six distinct directions in which the brain can be a challenge.

In each of these directions, the mind will identify and bring into consciousness certain aspects of issues that are considered (e.g., gut instinct, pessimistic judgment, neutral facts). None of these directions is an entirely natural way of thinking, but rather how some of us already represent the results of our thinking.

A compelling presented is sensitivity to “mismatch” stimuli. That is given as a valuable survival instinct, because, in the natural world: the thing that is out of the ordinary may well be dangerous. 

The colored hats are used as metaphors for each direction. Switching to a path is symbolized by putting on a colored hat, either literally or metaphorically. This metaphor of using an imaginary hat or cap as a symbol for a different thinking direction was first mentioned by “De Bono,” as early as 1971 in his book “Lateral Thinking for Management” when describing a brainstorming framework.

These metaphors allow for more complete and elaborate segregation of the thinking directions. The six thinking hats indicate problems and solutions about an idea the thinker may come up with.

Plan choices can produce much discourse amid the assessment procedure. That should be controlled on the off chance that we are to make high utilization of our time. It is anything but difficult to favor one side, to shield our thoughts, and to assault what we may see as restricting beliefs, which may not be valuable.

That maintains a strategic distance from showdown and channels our essential investigation is the ‘Six Thinking Hats’ approach (Dr. Edward de Bono). A gathering can assess a thought and can contend both the advantages and disadvantages while staying as goal as would be prudent.

An executive ought to formally encourage the procedure. An individual may wear a cap to create a remark with no conceivable connected shame wearing the dark hat for a minute. I don’t believe that this will work—the continuously essential individual without being valuable needs to wind up distinctly helpful when asked by the seat. Now, let us wear a yellow cap and see what great things may come about because of this thought.

The hats


White hat 

  1. Impartial – (consider white paper)

Data – What do we know? What data do we need? What do we require?


Red hat 

  1. Fire, warmth sentiments, feeling, instinct, hunches.

 Black hat 

  1. Alert Legitimately, judgment, profound quality.

Yellow hat –

  1. Daylight positive, idealism, benefits.

Green hat –

  1. Development of new thoughts, new inclinations, choices openings.

Blue hat –

  1. Sky diagram, control of the procedure, motivation, next stride, activity arranges, conclusions.

Difference between Critical and Creative Thinking:

Critical Thinking Creative Thinking
Analytic Generative
Vertical Lateral
judgmentSuspended Judgment
Focused Diffused