7 C’s of Effective Communication – Effective Communication Skills

Effective communication is very important for professional and personal success. This article will explain about 7 C’s of effective communication.


Correctness in communication implies there are no grammatical errors in a message.

The sender should look that the message is exact, correct and well timed. There must be appropriate and correct language in the message sent.

The correct message has more influence on the audience or readers.


The word courtesy probably means kindness. Courtesy in message intends the message should show the senders expression as well as should respect the receiver.

The message send should be polite, judicious, reflective, and enthusiastic. Both the viewpoint of both the sender and receiver should be taken in mind.

Mainly it is focused on the audience. It is the part which gives the receiver a better position or a kind of comfort zone as far as entire communication is concerned.

The total amount of harassment in communication is ‘0′ then it is courtesy, if it is ‘100′, then the message is non-courtesy.


Clarity emphasizes a specific message or goal at a time, rather than trying to achieve too much at once. It makes understanding easier.

The clear message makes use of exact, appropriate and concrete words. Clarity has to be in theme, background, volume, and sound.


Concreteness adds strength to the reason of message behind its communication.

During useful communication, concreteness is the total percentage of flexibility. Greater percentage means less concreteness and less percentage of flexibility intend high concreteness.

Concreteness strengthens the confidence. It builds a reputation.

Concrete messages are not misinterpreted and help to make decisions fast.


The message conveyed should be complete. It should provide all the details needed by the readers.

The sender of the message should consider the receiver’s mindset and convey the message accordingly. It persuades the audience.

A complete communication always provides additional information wherever required. It leaves no question in the mind of the receiver.


Conciseness means what you want to convey in the least possible words without forgoing the other C’s of communication it is both time saving and cost saving.

It is non-repetitive in nature. It provides a short and essential message in limited words to the audience.


It means that there should be a proper time gap between the message send and receive by the receiver and sender.

Consistency helps decision making on time.

Nature of Communication – Business Communication

In a broader sense communication is exchange of messages, ideas or information between two or more people through some medium in a manner that sender and receiver can understand the message.

Nature of Communication

In this tutorial let us understand nature of communication.

Communication is Pervasive function

Pervasive means the thing which is applied or used everywhere. Communication is essential in all organizations and at all levels of authority. It is all-pervading.

Communication flows everywhere

Communication flows in all the direction in every organization. It may flow horizontally between persons occupying similar grade in different departments.

It may flow up from the subordinates to a superior. Thus, communication flows in all directions in an organisation and it is multidimensional.

Involves two or more persons

Communication is a two-way process. It cannot be done single in any organization.

Communication requires at least two persons, a sender, and a recipient. It is an exchange of ideas, views information, information, etc. between two or more persons.

Mutual understanding

The basic aim of communication is to create mutual understanding. Managers communicate to influence human behaviour and to get the desired response from the workers, labourers, etc. communication is a means and not an end in itself.

Many channels

Communication in the organizations can be formal or informal. The formal communication may be vertical or horizontal where as vertical communication may flow downwards or upwards.

Communication is a two-way process

During communication, minimum two people are involved in the process. It involves both understanding and information.

Communication is complete only when the receiver has understood the message, and receiver’s reaction or response is known to the sender.

Influencing human behaviour

The primary purpose of communication is to influence human behaviour. It is a means of creating interpersonal relations.

A manager creates motivation and loyalty among his subordinates by sharing information, opinions, and feelings with them.