7 C’s of Effective Communication – Effective Communication Skills

Effective communication is very important for professional and personal success. This article will explain about 7 C’s of effective communication.


Correctness in communication implies there are no grammatical errors in a message.

The sender should look that the message is exact, correct and well timed. There must be appropriate and correct language in the message sent.

The correct message has more influence on the audience or readers.


The word courtesy probably means kindness. Courtesy in message intends the message should show the senders expression as well as should respect the receiver.

The message send should be polite, judicious, reflective, and enthusiastic. Both the viewpoint of both the sender and receiver should be taken in mind.

Mainly it is focused on the audience. It is the part which gives the receiver a better position or a kind of comfort zone as far as entire communication is concerned.

The total amount of harassment in communication is ‘0′ then it is courtesy, if it is ‘100′, then the message is non-courtesy.


Clarity emphasizes a specific message or goal at a time, rather than trying to achieve too much at once. It makes understanding easier.

The clear message makes use of exact, appropriate and concrete words. Clarity has to be in theme, background, volume, and sound.


Concreteness adds strength to the reason of message behind its communication.

During useful communication, concreteness is the total percentage of flexibility. Greater percentage means less concreteness and less percentage of flexibility intend high concreteness.

Concreteness strengthens the confidence. It builds a reputation.

Concrete messages are not misinterpreted and help to make decisions fast.


The message conveyed should be complete. It should provide all the details needed by the readers.

The sender of the message should consider the receiver’s mindset and convey the message accordingly. It persuades the audience.

A complete communication always provides additional information wherever required. It leaves no question in the mind of the receiver.


Conciseness means what you want to convey in the least possible words without forgoing the other C’s of communication it is both time saving and cost saving.

It is non-repetitive in nature. It provides a short and essential message in limited words to the audience.


It means that there should be a proper time gap between the message send and receive by the receiver and sender.

Consistency helps decision making on time.

Methods of Communication – Different Communication Methods

It is very important to understand the communication methods to convey your message correctly to other party, we are going to discuss some of the very important methods of communication like, verbal communication, oral communication.

Verbal Communication Methods

It is communication in which sender and receiver lie on pre-determined and standard ways of encoding and decoding.

Verbal communication is not possible in the absence of language. Verbal Communication is the dominant method of communication due to the highest reliability and effectiveness.

Oral Communication

For any organizational or non-organizational communication, words are the most important symbol.

In an organizational setting, most of the employees spend more than 50 percent of their time in some form of oral communication.

To communicate orally is very easy. Oral communication is useful, and you get instant feedback while expressing. However, there are some demerits also such as lack of proof, lack of authenticity and it is also very time-consuming.

Written Communication

There may be a suggestion system or dairies where written communication use. Written communication is in the form of a letter, circular or note.

With the invention of the internet, instant written communication facilitated.

There are authenticity and proof of future reference in written communication. However, it proves to be costly as well as there is a lack of secrecy.

Non-Verbal Communication Methods

Non-verbal communication is very crucial in both organizational as well as non-organizational settings. It does not include speech or any word spoken by the person.

A body movement may not by itself have a precise or universal meaning, but when linked with words, it may convey the correct sense.

Sometimes there may be a contradiction between verbal and non-verbal communication. Action speaks louder than words in the long run.

A manager who says one thing but acts differently will have less credibility, and his team will focus less on what he says.

“Credibility gap” may be defined as the difference between what one says and what one does.

Body Language

Body language is the conscious and unconscious movements and posture by which attitudes and feelings communicated.

It plays an essential role in communication. Some estimates disclose that speech only makes up about 20 to 30 percent of communication and rest depends upon the body posture.

In other words, body language known as ‘kinesics.’ Body language includes gestures, postures, head or it can also be the whole body.


It is a kind of area of non-verbal communication that emphasizes body language.

It may define as the vocal features that supplement speech and add to communication but are not generally acknowledged to be part of the language system.

The capability to interpret para-language correctly consider as an important competency in both personal and professional settings.

Paralanguage is also known as Para linguistic. Various aspects of paralanguage include posture, eyes, hand movement, voice and more.

For example, Finnish is relatively slow speaking as compared to European languages. It mainly refers to a non-verbal mode of communication, which is used to modify meaning and emotions.

Space Language

The study of the application of distance between sender and receiver in the communication process is known as space language.

It is also known as ‘proxemics,’ every culture, country, and workplace has different space language among the members.

It is the study that explains how people treat their space and other people in their proximity. It is an essential category of non-verbal communication.

Knowing how to use your space and how others keep their space is critical in creating the right connections and leaving a good mark.

There are different zones in this kind of language, some of these are:

  1. Intimate zone- minimum distance touch up to 18 inches
  2. Personal zone- from 18 inches up to 4 feet
  3. Social zone- from 4 feet to 12 feet
  4. Public zone- from 12 feet onwards till it is audible or visible.

Sign/Symbol Language

Sign language is the most difficult of all. It is complicated to understand by an average person.

Sign language mainly uses manual communication to convey meaning, and this is almost similar to spoken but difficult to interpret.

Sign language should not be confused with body language, which is a kind of non-linguistic communication.

Advantages of Verbal Communication

  1. Greater reliability and effectiveness
  2. Less time taking
  3. Economic
  4. A universal language
  5. Easiest form if you know the language

Disadvantages of Verbal Communication

  1. No secrecy
  2. Complex

Model of Communication – Elements and Process of Communication

The model of communication consists of different interaction steps. It is a pervasive and continuous process of feedback.

Elements involved in the Model of Communication

There are different elements involved in the model of communication which are as follows:


The sender is the most critical element of the communication process.

The sender is the person who contacts the other person with the goal of creating business relationships and passing the message.

In an organization, a sender can be anyone like a superior, subordinate, peer or any other person.


A message is a physical form into which the sender encodes Information. It may be of any kind, written or oral.


After the message has been sent then comes the encoding.

Encoding is the virtual processor in which a sender is wrapping a meaning in a transportable manner and understandable fashion.

It is the process of converting information into meaningful symbols.

In the case of using certain symbols and gestures, they should be meaningful. If the symbols are not useful, the message cannot be understood by the receiver correctly.


Message converted into symbols is transmitted by the sender through a channel like written in the form of a letter or electronic mail or spoken through personal contacts or telephone depending on the situation.


It is an essential step in communication. The receiver is the person who gets the message of the sender.

He is also like the sender; he can be a subordinate, superior or any peer.

The receiver is the second most crucial element of this process. If this element is absent, the whole process will get disturbed.


Decoding is the vice versa of encoding. It means translation of symbols encoded by sender so that the other person can clearly understand.

The receiver may misunderstand the message since the perception of the sender may be different from the opinion of the receiver.

Decoding should be meaningful so that the receiver understands the message in the sense which is intended by the sender.


Feedback is the last and most crucial element of the process.

Feedback in communication is required to ensure that the receiver has received the message and understood it in the same insight.

The sender of the message will chalk out his action according to the feedback he receives from the message receiver.

Because of this, only the feedback is treated as an energizing factor, thereby changing the course of action in the communication process.

Business Communication Objectives, Purpose and Goals

Some of the key business communication objectives are decision-making, developing managerial skills, disclosing right message, motivating employees, teamwork and many more.

In this tutorial we will learn about some of the key business communication objectives, its purpose and goals.

Decision making

Effective communication within the organization or outside the organization is intended to implement the decision quickly.

Subordinates understand managerial choices and take steps to achieve them through conversation.

Developing managerial skills

Communication of facts, ideas, views, information, opinions, and emotions helps the learning process and development of managerial skills at a different level.

Disclosing right message

The receiver should understand message correctly and in right perspective so that he takes effective Acton.

The message sent by the sender should convey to the right person; i.e., to the person for whom it is meant.

To motivate employees

Communication among employees makes them interested in their duties and the organization as a whole.

Managers inspire workers to work hard towards the achievement of organizational objectives.

Good communication can devise employees behavior and create friendly industrial relations.

It provides information and instills pride in the job to each employee.

It also reflects management’s interest in employees.

To train and educate people

Business firms use various methods of communication so that they can educate workers and customers.

They issue orders and instruct employees so that they can perform their jobs efficiently.

Customers are provided with information about new goods and their uses.

To develop teamwork

Communication is designed to create mutual understanding and coöperation among people working or living together. It is a great binding force.


Only proper communication of policies to workers will enable their effective execution.

Improved industrial relations

Management and subordinates come closer, dispel any misunderstanding and understand well.

Business communication promotes co-operation, mutual goodwill, and better industrial relation.

To secure feedback

Feedback for any organization is critical.

Management can get valuable ideas by encouraging employees to respond.

Suggestions and complaints from workers and customers enable managers to improve work methods and procedure.

Nature of Communication – Business Communication

In a broader sense communication is exchange of messages, ideas or information between two or more people through some medium in a manner that sender and receiver can understand the message.

Nature of Communication

In this tutorial let us understand nature of communication.

Communication is Pervasive function

Pervasive means the thing which is applied or used everywhere. Communication is essential in all organizations and at all levels of authority. It is all-pervading.

Communication flows everywhere

Communication flows in all the direction in every organization. It may flow horizontally between persons occupying similar grade in different departments.

It may flow up from the subordinates to a superior. Thus, communication flows in all directions in an organisation and it is multidimensional.

Involves two or more persons

Communication is a two-way process. It cannot be done single in any organization.

Communication requires at least two persons, a sender, and a recipient. It is an exchange of ideas, views information, information, etc. between two or more persons.

Mutual understanding

The basic aim of communication is to create mutual understanding. Managers communicate to influence human behaviour and to get the desired response from the workers, labourers, etc. communication is a means and not an end in itself.

Many channels

Communication in the organizations can be formal or informal. The formal communication may be vertical or horizontal where as vertical communication may flow downwards or upwards.

Communication is a two-way process

During communication, minimum two people are involved in the process. It involves both understanding and information.

Communication is complete only when the receiver has understood the message, and receiver’s reaction or response is known to the sender.

Influencing human behaviour

The primary purpose of communication is to influence human behaviour. It is a means of creating interpersonal relations.

A manager creates motivation and loyalty among his subordinates by sharing information, opinions, and feelings with them.